{
  "version": "1.0",
  "updated": "2026-09-05",
  "architecture": "branded-house",
  "organization": {
    "legalName": "IMPRESSIONSDIRECT360 LLC",
    "brandName": "Dagric",
    "productName": "Dagric OS",
    "paidEditionName": "Dagric OS Pro"
  },
  "audience": {
    "primary": "People with Windows 10-era PCs that still work",
    "secondary": [
      "People who want a private everyday desktop",
      "People who want a customizable Linux desktop without assembling it themselves",
      "Creators, developers, and gamers who value a one-time purchase"
    ]
  },
  "messageHierarchy": {
    "brandPromise": "Your computer. Yours again.",
    "functionalPromise": "A private, customizable operating system you can try before installing.",
    "trustDifferentiator": "The proof is public.",
    "ownershipSupport": "Own it outright.",
    "primaryAction": "Check release status",
    "availableReleaseAction": "Try Dagric OS Free",
    "secondaryAction": "Watch the 60-second tour"
  },
  "productHierarchy": {
    "family": "Dagric OS",
    "editions": [
      {
        "name": "Dagric OS Free",
        "role": "Complete everyday operating system and the default trial path"
      },
      {
        "name": "Dagric OS Pro",
        "role": "The same operating system with creator, developer, gaming, privacy, and Windows-app suites"
      }
    ],
    "experiences": [
      {
        "name": "Dagric Hub",
        "role": "Home for owner tools and setup"
      },
      {
        "name": "Dagric Appearance",
        "role": "Personalization umbrella",
        "children": ["Dagric Looks", "Dagric Styles"]
      },
      {
        "name": "Check This PC",
        "role": "Pre-install hardware confidence"
      },
      {
        "name": "Dagric Rewind",
        "role": "System recovery and rollback"
      },
      {
        "name": "Dagric Support Mode",
        "role": "Privacy-safe support diagnostics"
      },
      {
        "name": "Dagric Blueprint",
        "role": "Portable system configuration record"
      }
    ]
  },
  "contentPillars": [
    {
      "name": "Second Life",
      "subject": "Windows 10-era hardware, compatibility, migration, and longevity"
    },
    {
      "name": "Yours",
      "subject": "Privacy, ownership, no required account, and no subscription"
    },
    {
      "name": "Make It Yours",
      "subject": "Layouts, styles, wallpapers, accessibility, and personal control"
    },
    {
      "name": "Proof",
      "subject": "Live demonstrations, signed releases, public tests, source, and known limits"
    }
  ],
  "visualSystem": {
    "masterColors": {
      "obsidian": "#0C0F14",
      "paper": "#F5F2EB",
      "interfaceBlue": "#7CB8EC",
      "logoBlue": "#3FA9F5",
      "logoMint": "#7BE0C8",
      "proGold": "#E3C27D"
    },
    "rules": [
      "The Dagric monogram, name, spacing, and action hierarchy stay stable across campaigns.",
      "Desktop themes may use their own accents and wallpapers without redefining the master brand.",
      "Pro gold identifies the paid edition and is not a second master logo.",
      "Real product capture is required whenever the interface is shown."
    ]
  },
  "voice": {
    "traits": ["plainspoken", "calm", "specific", "honest"],
    "sequence": ["problem", "visible action", "evidence", "one next step"],
    "avoid": [
      "unverifiable superlatives",
      "stacked feature lists in one sentence",
      "engineering capture terminology in consumer marketing",
      "claims that synthetic narration is human"
    ]
  }
}